I have decided that naming any company is perhaps one of the hardest and most stressful things one can do. Then I tried to get a logo ….The short story of the name is below.
capio is the Latin “base” word for capture and to understand. IT is not necessarily Information Technology, it is perhaps the IT that clients are trying to capture and understand. capioIT was a true collaborative name between my wife and I. I had been playing around with the concept of capture for a while and had liked the word capio. Unfortunately capio was taken, (Spanish health care providers I believe) but Charise suggested adding the IT to it, hence capioIT was born. It could also stand for Charise And Phil’s Incredible Organisation :>
It has also been pointed out that We have the CIO in AP as part of our name. This was sadly perhaps unintentially clever