Dell Goes Private with Microsoft investment – Do other PC manufacturers become Children of a Lesser God

Final details are being confirmed today (Feb 6th, 2013) to confirm the taking private, and de-listing of Dell with founder Michael Dell, Silver Lake and Microsoft being the key investors. Clearly it is a news making deal that surmises the problems of legacy PC based technology and the unrelenting glare of quarterly numbers from Wall St.

Clearly Dell, the company, and Michael Dell the founder, has taken a pragmatic approach to survival. In companies that have the owners name on the front door, not wanting to be known as a “former billionaire” is a key driver to inspire and deliver change for survivals sake.

Implications for Dell – Clearly Dell needs to be the big winner in the deal or it will just wither and die. Avoiding the Wall Street speculation will allow it to hopefully make long term investments that can shift the capabilities away from consumer PC’s towards enterprise based solutions with long term revenue flow. It needs substantial changes to the product mix with a reduction in consumer business and a genuine shift towards deeper solutions. The current services and software portfolio is not enough. It needs more, and in particular needs more capabilities that are relevant in emerging markets, not mature North American markets such as healthcare.

Microsoft – Microsoft has pitched in a cool $2B through Sliver Lake. This is perhaps the most important sub heading of the deal. Some might argue that 2 firms near there use by dates have come together to prop up their survival. I do not quite see it this way, as the installed base of Microsoft is so huge, although clearly neither is coming from a position of momentum.

The Microsoft investment does create a precedent. Either Microsoft is going to be willing to support all struggling PC manufacturers or Dell becomes the first amongst equals. Let’s assume that it is the latter.

Implications for legacy PC manufacturers Of itself, Dell going private will have little material impact on Dells’s Windows competitors. It will just make Dell less transparent in terms of information that it releases for regulatory issues. Microsoft is the big story especially for HP, as that is the model that Dell is striving to beat on its way to becoming IBM lite.

The investment of Microsoft will result in the other providers having to avoid being considered as Children of a Lesser Microsoft God. Clearly HP et al will put up an enormous fight to avoid being marginalized or sidelined as a provider. It will be interesting to see if the relationship of Dell and Microsoft evolves in a similar fashion to Accenture and Microsoft in the formation of Avanade. Microsoft did not block out other services providers, but Accenture (who now fully controls Avanade) had a box seat in terms of access to technology.

It is up to HP and co to prove that they are good enough and diverse enough to be more than a PC based business. They do not have a lot of time, and despite changes made, nor does Dell if it wishes to remain relevant.

About capioIT - Phil Hassey

If you require further information, please contact Phil Hassey, CEO of capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world. +61422231793
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