capioIT forecasts that the ANZ BI and Analytics Software Market will reach A$953M by 2017

capioIT has forecast that the Australian and New Zealand BI and Analytics software market will reach Aust $953M by 2017. In 2012, the market was estimated to be A$524M. This will represent a Compound Annual Growth Rate (CAGR) of 12.7% from 2012-2017.

The table below highlights the forecasts for both Australia and New Zealand across the period from 2012-2017.

ANZ Forecast (A$M) 2012 2013 2014 2015 2016 2017
Australia 449.8 504.4 577.2 660.6 738.5 820.9
New Zealand 74.1 81.8 91.2 103.4 117.6 132.4
ANZ Total 523.9 586.2 668.4 764.0 856.1 953.3

As highlighted Australia is the most significant part of the market. In 2012, Australia represented 85.9% of the market. In 2017, Australia represented 86.1%. Whilst on the surface, the ANZ BI and Analytics market looks relatively stable, there is significant level of disruption and change in the market.

SaaS, and hosted delivery models will increasingly dominate across the forecast period. At the same time, the proportion of the BI and analytics market procured by non-IT buyers will continue to rise. By 2017, it is anticipated that the majority of BI and Analytics SW procurement will occur outside of the IT department in the Australia and New Zealand market. Of course, this is not to say that IT is without a role in the deployment of BI and Analytics outcomes for the organisation.

The table below highlights the annual growth rate for both markets from 2012-2017. It is clear that the countries operate in slightly different cycles. Whilst a lot of analytics decisions will be made in Australia for key sectors of the New Zealand economy (Banking most notably), the importance of the agricultural sector in New Zealand through from 2014-2016 will help accelerate growth across the country.

ANZ Forecast Growth 2012-13 Growth 2013-14 Growth 2014-15 Growth 2015-16 Growth 2016-17 CAGR 2012-2017
Australia 12.2% 14.4% 14.4% 11.8% 11.2% 12.8%
New Zealand 10.4% 11.5% 13.4% 13.8% 12.5% 12.3%
ANZ Total 11.9% 14.0% 14.3% 12.1% 11.3% 12.7%

Later in February, capioIT will release a report looking at the competitive market for BI and Analytics software in the total Asia Pacific market. The Australian market in particular is a key bellwether for this market as many of the vendors establish capabilities first in Australia before expanding their geographic footprint across Asia. US based Analytics providers such as Birst and Gooddata are using this strategy, and legacy firms such as IBM, SAS and Microstrategy have all used similar approaches to build momentum and market awareness.

When considering the growth in the ANZ market it is essential to reinforce the importance of both cloud and hybrid delivery. All vendors with an eye to a viable future have extensive investments in cloud and hybrid delivery. In parallel with the shift away from just IT buying technology the transformation in both procurement and delivery is extremely significant. 


 If you require further information, please contact Phil Hassey, Founder capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology in emerging markets. Phil may be contacted by email or phone below,

+61 (0) 422 231 793

About capioIT - Phil Hassey

If you require further information, please contact Phil Hassey, CEO of capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world. +61422231793
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