capioIT announces Leadership in the Asia Pacific BI and Analytics Platform Marketplace

capioIT has released the 2014 Asia Pacific BI and Analytics Platform Marketplace Capture Share Report. This extensively researched report supports Asia Pacific technology buyers by evaluating the key strengths and weaknesses of 14 prominent emerging BI and Analytics Platform providers in the Asia Pacific region.

According to capioIT CEO Phil Hassey; “The acceleration in demand by organisations for the ability to identify, manage and understand their business information is as strong in the Asia Pacific region as it is anywhere globally”. To quantify the significant opportunity in the Asia Pacific BI and Analytics market, capioIT forecasts that the Asia Pacific BI and Analytics software marketplace will grow to US$3.26 Billion in 2017, representing a CAGR of 16.4% from 2012 through 2017. All countries will experience a CAGR in excess of 10%, with Vietnam leading the way with a CAGR of 24%.

As a result investment in Analytics and the resultant competitive environment is growing rapidly. Reflecting this capioIT has released the first Capture Share for the Asia Pacific BI and Analytics Platform Marketplace. Five vendors were ranked as “Market Makers” (the primary rank in the Capture Share model). In alphabetical order, the five leading vendors are:

  • IBM
  • Microsoft
  • Microstrategy
  • SAP
  • Yellowfin

Each of the five vendors has a very different approach to the market and business models. Only one, Yellowfin, is based in the Asia Pacific region, albeit with a global presence, the other four are US or European headquartered. IBM, has developed a capability through significant acquisition, whilst Microsoft has evolved Microsoft Excel from a simple spreadsheet to become the default BI platform for many organisations.

What is common across all the leading ranked vendors is the ability to display capability in transforming client outcomes, and leverage attributes that provide a comparative depth of capability.

The remaining vendors in the study are a mix of established global providers and emerging analytics vendors. It is clear that all emerging vendors should spend less time focused on trying to beat each other, and more time looking at how they can individually and collectively differentiate against larger incumbent and legacy providers.

For software and solution providers SaaS and cloud have significantly revolutionised how a vendor creates an enhanced value proposition. Without a significant and accelerating cloud capability (and significant Asia Pacific based data location options) vendors quickly will drop off in both market awareness and customer acquisition.

For vendors looking to invest in the Asia Pacific BI and Analytics platform marketplace, the following are essential to meet the basic requirements of the market.

  • Ability to leverage unstructured data
  • Investment in data visualisation
  • Service users across the organisation, from non-technical to data scientists
  • Localised languages across the Asia Pacific region
  • Hybrid deployment models (inc. Cloud)
  • Local partnering
  • Mature education and user groups

Note, the following vendors were included in the study.

  • Birst
  • Gooddata
  • IBM
  • Infor
  • Jaspersoft
  • Microsoft
  • Microstrategy
  • Oracle
  • Qliktech
  • SAP
  • SAS
  • Tableau
  • Tibco Spotfire
  • Yellowfin

Capture Share Reports are independent research. They are not prepared on behalf of any vendor or provider. It is a rigorous and tested methodology that is based on extensive qualitative and quantitative engagement with a range of stakeholders. 


For more on capture share reports please see:


What is the capioIT Capture Share Report?


For more on the Business Principles of capioIT


If you require further information, please contact Phil Hassey, CEO capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology in emerging markets. Phil may be contacted by email or phone below,

+61 (0) 422 231 793

About capioIT - Phil Hassey

If you require further information, please contact Phil Hassey, CEO of capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world. +61422231793
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