Analytics provider Tableau has had a remarkable couple of years. Qlik, TIbco Spotfire and other peers have also experienced success as the growth and democratization of analytics increases. They have helped to bring Analytics into a larger, more user friendly environment, and to help shift the long awaited by capioIT shift to a more democtratised functionality of analytics, data discovery and visualization.
Perhaps then it was no surprise that at the Salesforce, AWS and Oracle customer events this year, Tableau and Qlik were singled out for attention with new product announcements and no doubt aggressively directly push into their space. At Dreamforce, re:Invent and Oracle Open World, new products were highlighted, democratization of analytics was a key theme and the importance of analytics realized.
The good news for the smaller visualisation vendors is that the larger vendors will not fully realize their own product capabilities at least through 2016. Tableau et al enjoy strong customer advocacy, comparative nimbleness, innovation agendas, and a partnership with the three larger vendors, but the pressure will be immense. Acquistion opportunities will also come under the radar more visually, especially for Qlik which is the most acquisitively accessible. Perhaps they can use their own tools to identify potential suitors.
Not surprisingly Tableau, Qlik and Tibco have continued to have a positive spin and outlook on the situation. One would expect nothing less. The good news from a capioIT perspective is a deeply held view that competition drives innovation. This can only benefit customers of all providers of analytics, data discovery and visualization.
If you require further information, please contact Phil Hassey, Founder capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted by the following methods,