From Oncology to Customer Service, Cognitive Computing will Change the Human Experience.

From Oncology to Customer Service, Cognitive Computing will Change the Human Experience.

Technology. It is a striking word. Every human knows closely the impact of technology, on themselves, people they care deeply about and our entire society. Personally in the past few months, my wife and I have seen first hand the benefit of technology in our personal and professional life.

Cancer. It is a brutal word. Humans know closely the impact of Cancer, on themselves, people they care deeply about, and our entire society. Personally, in the past few months, my wife and I have had two extended family members diagnosed with the dreaded word. It is unavoidable.

The good and bad of the human experience. How can we make the good drive out the bad? Can we use technology to long-term cure cancer, and at the very least drastically improving patient outcomes? That is what all the benefits of society can achieve through application of technology.

One of the most important, innovative and frankly radical investments in using technology to provide better societal outcomes is Cognitive Computing. Many organisations have invested in cognitive computing. IBM’s Watson business unit has been at the forefront of the drive to cognitive computing. One of the key activities since the launch of Watson has been to drive stronger outcomes from oncology investments. The goal is to ultimately find the cure for cancer, with improved patient outcomes being part of the long term investment.

This investment in Watson and Oncology not surprisingly started in the United States, specifically New York. What is interesting is that Asia is now front and centre. Bumrungrad Hospital in Bangkok, Thailand is the first non-U.S. based hospital to invest in Watson. This was followed by the Manipal Hospital group in India. Both hospital groups want to ensure that they are at the forefront of radical innovation and improved customer outcomes.

Asia is Innovative. Anyone who knows Asia is not going to be surprised by this. The growth nature of the market is such that emerging and start-up enterprises and their customers want to be at the top of the tree for truly transformative investments. From consumer goods retailers, to transportation infrastructure, digital citizens and heavy manufacturing, Asia is at the forefront in the adoption of many consumer and enterprise technology advancements.

Cognitive Computing is no exception to this greenfield approach. Unstructured and structured data is omnipresent in Asia. The three billion people entering the middle class are adding to the streams of data. This data is being captured, analyzed and acted upon to ensure that services provided by government and enterprises are more closely matched to their requirements.

As part of research undertaken by capioIT, we interviewed many clients and partners of Watson in Asia. Whilst there was a range of industries, geography and company age in the discussions, one outcome was emphatically clear. Early adopters of Cognitive Computing want to win and win big in their Asian century. It cannot be more simply articulated than this.

These early adopters believe that their investment in cognitive computing will ensure their organization is a benchmark for leadership. They fervently understand that whilst they are taking a risk with new technology, that not taking a risk, or worse, seeing their competitor take the risk, is not an option that they can afford to take.

Not every firm will cure cancer, but the focus on providing improved outcomes for customers and stakeholders is enough motivation for Asian firms now, and in the future to invest in Cognitive Computing.


For a full copy of the report – please go to the following link – 


If you require further information, please contact Phil Hassey, Founder capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world.



About capioIT - Phil Hassey

capioIT is an advisory firm focused on helping organisations to understand emerging technology in emerging markets. CEO Phil Hassey established the company in 2010
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