Infrastructure Management in Australia – Can anyone catch AWS? capioIT Releases the Capture Share Report

Australia is one of the most mature and competitive markets for Infrastructure Management globally. After a painful beginning with ill measured outcomes and results, investments and outcomes for Infrastructure Management in Australia has substantially evolved. Cloud has been the central part of the transformation, breaking up the culture of cosy oligopolies that plagued the market.

In order to gain objective insight into the market in 2016, capioIT undertook a Capture Share report. This report analysed vendors based on 17 objective variables covering “Transform” and “Leverage” attributes. What is the capioIT Capture Share Report?

This followed similar analysis undertaken in 2014. 20 vendors were included in the study.

In the late 1990’s a similar study would cover the market with 4-5 vendors. Five years ago, debatably there were just 10 valid contenders. This growth in prospective providers is due to the emergence of cloud vendors disrupting services economics, the increased scope of Indian vendors, the intermittent and inconsistent role of Telco providers in the space and the attraction and importance of Australia as a market to enter Asia.

There are four different ratings for the Capture Share. For example a vendor ranked as a Market Maker has scored above average on both the transform and leverage attributes. A Leverage focus is above average for the leverage attribute and so on.


Vendors Rated as Market Maker

  • AWS
  • Microsoft
  • IBM
  • CSC
  • Fujitsu
  • Telstra

Vendors Rated as Transform Focus

  • Google
  • HCL
  • Rackspace
  • VMware

Vendors Rated as Leverage Focus

  • HP
  • Dimension Data
  • UXC
  • Datacom
  • Optus
  • Macquarie Telecom

Vendors Rated as Market Developer

  • Tech Mahindra
  • Unisys
  • Dell
  • Verizon

It is not be a surprise that AWS has clear leadership in the market. It simply dominates the public cloud market with partner led influence across all engagement models. It has forced virtually every vendor to change their strategy for the delivery of infrastructure Management and in many examples abandon public cloud aspirations. In 2016 and beyond the market is AWS’s to lose. Other Public Cloud providers have comparatively mixed results. Microsoft through Azure, is the next ranked provider, and has moved from strength to strength.

What is clear from the analysis is the depth of undifferentiated competition. As a result of this lack of differentiation, the remaining vendors without a public cloud offering struggle to transform client requirements. Without full control of the data centre environment and the resultant innovations differentiation is difficult. This is a critical issue long-term as the price of data centre space shifts further towards commoditisation and scale.

Leaders in the Australian Infrastructure Management marketplace share core attributes

  • Long term, consistent unwavering commitment to cloud computing
  • Ability to communicate a unique Australian value proposition for Infrastructure Management that meets Australian needs, not global requirements
  • Focus on IP and Asset based solutions with the possibility for Outcome Based Pricing
  • Ability to offer a unique local offering meeting Australian client needs, not replicating global requirements
  • Proven track record to invest, scale and evolve with the market.
  • Leaders in the market have been able to leverage total business services capability with strong industry insight. Without the applications experience and industry depth, credibility is at times difficult to obtain for challenger vendors.


Capture Share Reports are independent research. They are not prepared on behalf of any vendor or provider. It is a rigorous and tested methodology that is based on extensive qualitative and quantitative engagement with a range of stakeholders. 

 For more on capture share reports please see:

 What is the capioIT Capture Share Report?

 For more on the Business Principles of capioIT

 If you require further information, please contact Phil Hassey, Founder capioIT. capioIT is an advisory firm focused on helping organisations to understand digital and emerging technology in emerging markets. Phil may be contacted by email or phone below,

+61 (0) 422 231 793

About capioIT - Phil Hassey

If you require further information, please contact Phil Hassey, CEO of capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world. +61422231793
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