Finally, the Google Cloud Platform has a legitimate story to tell in the Asia Pacific region. Today (June 20th, 2017), it launched a Sydney region. This makes four regions in the region, following the opening of Singapore just last week. Mumbai is the next in line, opening up India. For more details follow this link from Google – https://cloudplatform.googleblog.com/2017/06/Google-Cloud-Region-in-Sydney.html?m=1
capioIT has closely followed the growth and expansion of Google from an enterprise perspective. Clearly, it has taken Google too long to be robust from a location, scale and strategy perspective, but it has accelerated in 2017. It has new regions open in Asia Pacific, with more to come. Globally, additional regions are scheduled to open in North America, Latin America and Europe. In all, a global footprint with scale is near completion.
What does it mean for organisations in Australia, Singapore and the rest of the region? The most important outcome is that innovation and choice driven by competition. The big three (AWS, Microsoft Azure and Google) are now all present in the region. Other providers such as Alibaba, IBM have facilities in the region with varied growth patterns and strategies. Oracle has an aspiration for the broader PaaS and SaaS market alongside an accelerating SaaS business.
This is positive news, not just on price and cost but from the perspective of capability, new services and redundancy. Competition and the need to gain customer share are fundamentally driving innovation across the IaaS, PaaS and SaaS ecosystems. No-one loses with the pace of innovation we are experiencing, except the laggards and Luddites.
The challenges for Google is, of course, firstly to fill the capacity locally, but from a longer-term perspective, the most telling issue is to drive local, regional and global partnerships and skills ecosystems to scale out to Google levels of expectations.
Oh, it also has to deal with the momentum and scale of AWS and Microsoft across the region. As virtually every other cloud vendor has paid a high price to understand, AWS and Microsoft are dominant providers. The good news is that they also both have vulnerabilities. Google just has to exploit them.
Google has been slow from an enterprise perspective in fulfilling the clear potential it has. This is changing. It has greatly accelerated the pace of growth. Opening regions in both Singapore and Sydney within a week, provide greater scope and capability in the Asia Pacific region. It is now of course up to growth in the market and execution of the capability. Incumbents won’t give up easily, the good news is that the market has shown an appetite for cloud solutions, so it the opportunity lies with Google.
If you require further information, please contact Phil Hassey, CEO of capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world.