Today Salesforce released their Q4 and Annual numbers. The magic $10B figure has been achieved. To be precise, FY18 revenue was $10.48B. This represents growth of 25%. Guidance for 2019 was $12.6B, a growth prediction of 20-21% in the next financial year.
Not that they need validating, but the results highlight, just as AWS has transformed the infrastructure cloud, Salesforce is the dominant SaaS provider, particularly on the customer experience vendor. Frankly, Workday needs to step up now and do the same for SaaS only HCM and ERP.
From an ecosystem perspective, it is dragging along a very willing ISV community to experience the SaaS growth curve. capioIT is deep into research into the Salesforce solutions ecosystem as well, what is clear from that is that the clear leaders are growing at an even faster rate than Salesforce and that markets such as the Asia Pacific and EMEA are developing their own localised SI providers as well as the global firms. Still, more is needed. Salesforce needs to double down on Trailhead to drive training and education at both the vendor and enterprise level.
Where to for Salesforce. Clearly, they will not be content with $10B. They want to double this and do so quickly. AWS shines the way but also presents some challenges. Salesforce needs to grow out the broader ecosystem and tighten up the portfolio, but when you are growing at25%, and just hit US$10B you can reflect for a brief time.
Salesforce has long validated the SaaS market. Hitting US$10B in revenue in record time is further validation of this and goes a long way to reinforcing the dominance of the customer experience market. The only humbling factor is that it all starts again for the firm each quarter, so there is never time to rest for Salesforce or anyone else.