Tag Archives: Marketing

Your valuable and curated customer data. Throw it away and start again.

Coronavirus has taken too many lives, decimated global economies, removed the sense of place for all communities and reshaped almost all propositions in all corners of the world. The way our world works from a social, economic, personal space and … Continue reading

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All Go for Zoho

SaaS provider Zoho held their 2020 Analyst Day at their new US hometown of Austin, Texas January 29-31st. If you don’t know Zoho, think of them as an Austin, Texas for the tech industry. It is definitely not weird, but … Continue reading

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Google Maps is now a GIS platform – Consumers and Enterprise win

  Google held their Enterprise Cloud meeting in San Francisco in July. While there was plenty to hear from them regarding investment in the Google Cloud Platform (GCP), the announcements were not limited to the cloud. For me, as a … Continue reading

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IBM Think 2018 – What will drive IBM toward the future

  IBM held their think conference in March 2018. As with all vendor conferences, the content comes fast, it is varied and takes a while to digest. Think was the first time that IBM integrated all their business units into … Continue reading

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The Product Manager is Dead, long live the Outcome Manager

Product Managers are the central lifeblood of the technology firm regardless of what category of product is being sold. It is an unfortunate reality that the role itself should be retired. Why? Simply it is about the product, not the … Continue reading

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ASEAN leads the opportunity for redefining Cloud Infrastructure Locations

capioIT regularly writes about the importance of the ASEAN market. The size of the market, larger than Latin America, is underestimated. The diversity of the market is also underestimated. As much as any other sub-region of the world, the diversity … Continue reading

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Dreamforce Winners for 2017

Another Dreamforce is over for 2017. Overall this year was a more successful event than 2016 from my perspective. Salesforce was less about big product announcements and more about improving existing capabilities and increasing the ease of customer deployment, training … Continue reading

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