What is the capioIT Capture Share Report?

What is the capioIT Capture Share Report?

When I established capioIT in September 2010, I had a clear desire to be innovative in how I analysed the emerging technology and geographic markets.

The Capture Share report is the methodology that capioIT leverages to rank and position vendor capability. Not everyone who is familiar with capioIT will have had exposure to the Capture Share report, so I thought it an appropriate time to enlighten and inform.

How is it used?

At capioIT we have undertaken a number of Capture Share reports. The tool has been utilised as part of end user consulting to support vendor selection, vendor competitive analysis and vendor marketing. Customised Capture Share reports have also been commissioned to support and inform merger and acquisition efforts alongside providing investment decision support for institutional investment managers.

A note on how the Capture Share report works from a commercial point of view. For Capture Share reports that are part of the core research program for capioIT,  for an end user, or buyer, the capture share report is typically included as part of vendor selection analysis or advisory work that capioIT undertakes.

A vendor cannot acquire or view a Capture Share report until it is publically available. This is to ensure propriety in the process and maintain the independence and integrity that is quite simply central to the work that we do at capioIT.


Capture Share reports are based on the analysis of 17 key capabilities and attributes of solutions providers. These attributes are focused in two key areas, Transform and Leverage. Capture share reports can be undertaken from as little as 5 vendors, and it scales to over 20 depending upon the market.

In order to undertake the appropriate level of analysis and data integrity, the individual attributes are weighted in percentage terms on the basis of the overall influence for the Transform and Leverage capabilities.

Clearly data and process integrity are a critical component of a report of this type. It is fundamental that the data be valid and untarnished. To help ensure this, all information for the measurement and assessment of these attributes comes from a range of sources to ensure a range of fact based insights. Sources of information include vendor briefings and meetings, media sources, the IT solutions ecosystem and specific end-user feedback.

What a Capture Share looks like

An example of the core output for the Capture Share report is highlighted below. This is an example of a report on the New Zealand IT Solutions market in 2012. The analysis digs considerably deeper to help understand the vendor capabilities and how one vendor is differentiated, or lagging in comparison with the competition.

(apologies for the small size, we are looking to resolve the issue with wordpress)

Capture Share example

Note that there are four positions on the grid

  • Market Makers – Market Makers are leaders in the market. Typically they are placed to set the agenda for leadership
  • Transformer Focus  – Transformer Focus vendors are able to provide innovative solutions, often driven by IP. They tend to lack scale in particular markets
  • Leverage Focus – These vendors are focused on scale and depth of capability
  • Market Developers – (formerly Market Laggards) – These vendors are typically immature in the market. Most have a strong investment agenda to ensure greater relevance in the market.

Final Word

The Capture Share is not intended as a single source of the truth. It plays an important role for the informed executive however to support decisions and understand market dynamics.

If you require further information, please contact Phil Hassey,  Founder capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology in emerging markets. Phil may be contacted by email below,


About capioIT - Phil Hassey

If you require further information, please contact Phil Hassey, CEO of capioIT. capioIT is an advisory firm focused on helping organisations to understand emerging technology as the world becomes Digital. Phil may be contacted easily in the digital and real world. phil@capioit.com +61422231793
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